Much of great typography is font selection. If you either have an eye for fantastic fonts or have a system/resources in place to find the ideal fonts then you’ve already done much of the heavy lifting for your design.
Most designers have the right idea in terms of matching the right type of font with the mood of the composition. However, a lot of times the font chosen doesn’t have the sophistication/quality that really brings the composition together and makes the creation feel professional.
I had a difficult time trying to figure out how to convey the difference between a good vs bad font but finally thought of this interesting restaurant metaphor which I believe makes things much easier to understand.
Intrigued by typography and want to learn more? We wrote a blog post explaining the importance of typography in graphic design. Check it out: https://bit.ly/3pnTHWD
00:50 It all comes down to font selection
2:40 The restaurant metaphor
5:00 Some of my favourite font resources
8:25 My thoughts on free fonts
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