From Logo Design to Brand Identity System (Case Study)

In today’s video, Matt is going to shared with you on how he created a complete brand identity design system for Six Connections. In the video he also explains the importance of creating an intentional brand identity.

Enjoy! Let us know what you think below! Also, I’m curious on what your approach would be in creating a complete brand identity system?

P.S.: Check out Six Connections here –

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00:20 Introduction
00:30 Identity System explained
01:15 Brand identity system example
02:10 Six Connection logo
02:25 Color scheme thought process
03:00 Color palette
03:45 How to take it further
04:45 Packaging and pattern
05:50 Logo exploration
06:39 Brand’s photography
07:18 Brand’s Copywriting
08:15 Brand’s typography
09:00 PRO Tip: Display typography
09:30 Social media brand identity
09:45 Refining brand identity system
11:00 Conclusion

Gear & Book Recommendations:

#Brandidentitysystem #Branding #brandidentity

Thanks for watching the our case study From Logo Design to Brand Identity System.

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